News
Sep 07, 2023
Which trade and consumer shows have been most innovative in the last year? As you evaluate your exhibiting program for 2024, find out which shows stand out for their innovative efforts to enhance engagement, market their shows, produce the best exhibitor programs, created or maintain their communities and more.
A record-breaking number of nominations came flying in for the 2023 TSNN Awards, including nominations in 12 categories for the Innovation Awards and an incredible number of nominations for the Outstanding Show Pro Awards.
TSNN, a sister media brand to Exhibit News Now, has named… more
Sep 06, 2023
The Center for Exhibition Industry Research (CEIR) reports the U.S. business-to-business (B2B) exhibition industry experienced a robust rebound, with continued improvement, during Q2 2023. The CEIR Total Index, which serves as a measure of overall exhibition performance, has surged by 21.8% compared to the same period a year ago.
“CEIR research has documented an intent to return to face-to-face engagement at B2B exhibitions, and CEIR Index quarterly results continue to document the recovery is in progress,” said CEIR CEO Cathy Breden. “Each quarter, the Index is showing that more business… more
Sep 05, 2023
The Pennsylvania Convention Center (PCC) has earned Gold Level certification for the Events Industry Council’s (EIC) Sustainable Event Standards for venues, part of a collection of eight standards developed to assess events and industry suppliers on specific criteria for producing and delivering environmentally and socially responsible events.
These criteria include organizational management; marketing, communication and engagement; climate action; water management; materials and circularity; supply chain management; diversity, equity and inclusion; accessibility; and social impact.
The… more
Sep 01, 2023
It’s always been a challenge for exhibiting companies to measure ROI from trade shows beyond leads. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 31, 2023
Choosing to eat a more plant-based diet has been one of the biggest trends among consumers in recent decades, as it’s been proven to have health benefits and be better for the planet, offsetting the carbon emissions generated by the meat and dairy industry.
As event professionals grapple with catering to the various dietary needs and restrictions of attendees, one of the best perspectives to take is a plant-forward view that is nutritious and inclusive to all attendees while also being sustainable and leaving the planet in a healthier place, according to Tracy Stuckrath, founder and… more
Aug 30, 2023
XS Worldwide, a global experiential marketing agency with facilities in India, Europe, the Middle East and the U.S., has partnered with Pavek Marketing, a marketing company founded by former Exhibitor Media Group Chief Client Officer John Pavek, to expand its North American Partnership Program, which provides exhibit designers and producers with a platform to collaborate and execute exhibit programs and immersive experiential projects anywhere in the world.
“I’m thrilled to work with the team at XS Worldwide,” said Pavek, managing director of Pavek Marketing. “Their expertise in global… more
Aug 29, 2023
Google has introduced sensory event kits for its own corporate events, and the company is making them available for purchase to other events through the Google Merch Shop.
“As we rolled these out internally in a series of other efforts, we wanted to make them accessible to other event professionals who want to be more inclusive for more than 20% of attendees who are neurodivergent or experience sensory sensitivities,” said Megan Henshall, global events strategic solutions lead for Google.
Henshall is the force behind Neu Project, a community that began at Google, working to inspire safe,… more
Aug 28, 2023
On-site tours of meeting and event facilities are critical in helping exhibitors make well-informed decisions about space selection and logistics. But with exhibitors facing increasing time, budget and travel limitations, digital site tours using virtual reality (VR) technology have become an increasingly helpful tool in enabling exhibit managers to explore venues from anywhere in the world without having to leave the office.
Today’s VR tours offer immersive and realistic experiences, allowing exhibitors to navigate through event spaces, view different room setups and understand layouts as… more
Aug 25, 2023
Imagine an event that serves an industry where the products are still illegal at the federal level.
Now imagine that show’s attendance growing four times.
That’s exactly what happened in June when Psychedelic Science 2023 (PS23) landed in Denver at the Colorado Convention Center.
When the last Psychedelic Science conference was held in Oakland, Calif., in 2017, more than 3,000 attendees from the international scientific community came together to explore new research into the benefits and risks of MDMA, LSD, psilocybin, ayahuasca, ketamine, ibogaine, medical marijuana and more.
Since… more
Aug 24, 2023
As the 13th largest city in the U.S. and one of the fastest-growing in the country, according to the U.S. Census Bureau, Fort Worth, Texas, boasts a growth rate of 100,000 people every five years and a visitor economy valued at more than $3 billion, according to state officials. However, the city’s convention space currently ranks 47th in the nation, and its hotel capacity stands at less than half of neighboring cities such as Dallas and Austin.
All of that is about to change with the recent kick-off of the 20-year planned expansion of the Fort Worth Convention Center (FWCC), aimed to… more
Partner Voices
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