Products & Services News
Nov 30, 2023
Exhibiting companies now have a new way to tap into the increasing popularity of blended travel while elevating their in-person events with Jampack, a new bundling platform that curates unique and memorable host-city experiences for exhibitors.
Using the Jampack platform, exhibitors can explore and purchase exclusive destination experiences, such as networking-focused dining events, excursions or golf outings, before, during and after trade shows and conferences — setting the stage for elevated networking and group bonding via fun and unique experiences.
Launched as a beta version in June… more
Nov 13, 2023
If you attended Connect Marketplace in August in Minneapolis or the Events Industry Council (EIC) Global Awards Celebration at IMEX America in October, you may have received photos in real-time via SpotMyPhotos, an AI-powered, automated private photo sharing technology that goes beyond facial recognition to let people’s photos find them.
Attendees and exhibitors who opt-in to experience this next-gen photo delivery platform at events can enjoy the convenience of having all photographs taken of them instantly delivered to their smartphones, eliminating the need to scroll through hundreds or… more
Oct 18, 2023
The Vendry, an online event venues and vendor search platform for corporate event planners, has made searching for venues and vendors even faster, easier and more efficient with the launch of a new search engine that enables planners to discover venues and vendors in one centralized place.
Powered by The Vendry’s database, the new search experience brings more than 1 million data points on global venues and vendors together with live insights from The Vendry’s community of corporate event professionals to display the most relevant and comprehensive set of results, according to The Vendry… more
Sep 20, 2023
Combining more than 75 years of trade show and conference industry experience, Wayne Crawford and Jim Forlenza have formed Cobalt Event Studios, a new company that serves not-for-profit associations, independent organizers, corporate events and exhibiting companies. The company provides strategic insight and consulting to optimize event sales, efficiencies and planning.
Crawford and Forlenza have integrated their expertise and knowledge in sales maximization, business development, strategic planning, event technology platforms, event creation, international event management, M&A and… more
Sep 18, 2023
Corporate event planners and trade show organizers now have a new service that can assist them in their quest to achieve net zero carbon events: Reduce 2, Saving the Planet by Degree, an independent third-party sustainability assurance practice.
Founded and launched in August by Glenn Hansen, who served as president and CEO of auditing organization BPA Worldwide for more than 40 years, Reduce 2 focuses on standards writing, carbon footprint calculating, certifying companies and events to industry and international standards (such as ISO 20121, 14001 and 14064), as well as assuring companies… more
Sep 08, 2023
Exhibiting companies now have a new way to scan badges and generate leads at trade shows thanks to Utah-based mobile software startup Mobly, a mobile-first SaaS platform that captures leads and instantly integrates them into customer relationship management (CRM) and marketing automation platform (MAP) systems for immediate follow-up.
Using the Mobly app on a smartphone or tablet, booth staff can search contacts by name and company or snap a picture of a badge or business card. Mobly then enriches the lead information and automatically syncs the data in CRMs or MAPs, reducing the time to… more
Sep 01, 2023
It’s always been a challenge for exhibiting companies to measure ROI from trade shows beyond leads. While leads generated is an important metric for evaluating the value of a specific trade show vs. the overall costs, it’s not the only objective when it comes to exhibiting. However, it’s way more difficult to measure marketing goals like brand awareness, engagement, sales conversions, customer satisfaction and thought leadership from face-to-face.
More and more, chief marketing officers and key stakeholders want data. How are exhibit managers measuring impressions, meetings, quality of… more
Aug 30, 2023
XS Worldwide, a global experiential marketing agency with facilities in India, Europe, the Middle East and the U.S., has partnered with Pavek Marketing, a marketing company founded by former Exhibitor Media Group Chief Client Officer John Pavek, to expand its North American Partnership Program, which provides exhibit designers and producers with a platform to collaborate and execute exhibit programs and immersive experiential projects anywhere in the world.
“I’m thrilled to work with the team at XS Worldwide,” said Pavek, managing director of Pavek Marketing. “Their expertise in global… more
Aug 29, 2023
Google has introduced sensory event kits for its own corporate events, and the company is making them available for purchase to other events through the Google Merch Shop.
“As we rolled these out internally in a series of other efforts, we wanted to make them accessible to other event professionals who want to be more inclusive for more than 20% of attendees who are neurodivergent or experience sensory sensitivities,” said Megan Henshall, global events strategic solutions lead for Google.
Henshall is the force behind Neu Project, a community that began at Google, working to inspire safe,… more
Aug 14, 2023
Event technology solutions are evolving at warp speed again, giving event professionals even more tools to streamline the experience for them and attendees. Check out a few of the latest offerings to hit the market.
Cvent
Cvent, a meetings, events and hospitality technology provider, unveiled its new Cvent Events+ solution, which is designed to deliver an always-on branded event hub to promote future events and webinars and showcase video content from past events.
"Many of today’s event organizers and marketers are hosting more events — across more formats — than ever before, which can… more
Partner Voices
For the past 18 years, BlueHive Exhibits has been a steadfast partner for both national and international companies, catering to their trade show and event needs.