Boost Your Trade Show Exposure and Reach on LinkedIn: Expert Tips for Maximizing Visibility and Engagement

June 19, 2023

At a recent industry event, ENN interviewed JD Gershbein, publisher of the LinkedIn Style Guide. We spoke with Gershbein on site at EXHIBITORLIVE 2023, where he was the speaker at a session titled LinkedIn: The Next Frontier. 

Here are a few takeaways he shared:

  • LinkedIn’s algorithm will currently give posts higher priority if they do not include links off the platform. 
  • Wait a minute and post the link in the comments. Or publish the article or newsletter on LinkedIn (not on your web site).
  • Include three to five hashtags in your post but no more than five.
  • If your post gets five likes within an hour, it will increase your visibility. Tip: Ask your co-workers or friends to like a post if it’s important to you. On the flip side, support your friends and co-workers by liking their posts — without an ask. Even if you don’t have time to formulate a proper comment, every “like” matters. 
  • And they will get more of your content.
  • Include @Mentions when relevant but don’t tag people or companies for no reason. Tip: Don’t tag people unless you expect them to comment. If they do comment, be sure to respond — in a timely manner, if at all possible. Be selective about tagging. It’s annoying to be tagged unless it’s relevant.

Is this gaming the system? Perhaps, but that’s a topic for another story.

Watch our full interview.


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