ASM Global Embraces Sustainability, Raleigh Convention Center Prepares to Expand

May 28, 2024

This spring, a leading venue management company and two U.S. convention and event venues on opposite sides of the U.S. recently announced new sustainability achievements and the start of a long-awaited expansion project. Here’s our latest roundup of venue news to keep you up to date.

ASM Global Ditches Plastic

During the Acura Grand Prix, ASM Global Acts kicked off its partnership with r.World to introduce reusable service ware in venues throughout the ASM Global’s North American portfolio of 93 convention centers. Debuting in April at the Long Beach Convention and Entertainment Center, the initiative will soon spread to other venues across the country.

Big picture: The implementation of reusable products is a key part of ASM Global’s sustainability goals that were announced in 2023, which include the elimination of single use plastic in front-of-house, according to officials for ASM Global Acts, the corporate social responsibility (CSR) platform of venue management and live experiences producer ASM Global.


Backstory: r.World provides simple, turnkey and cost-effective reusable alternatives – including r.Cup reusable cups and r.Ware reusable food ware containers – to replace single-use disposables. The company works with global artists and brands to eradicate single-use waste at music and sports venues, corporate campuses, theaters, aquariums, zoos and cultural institutions across the country.

What they are saying: “Thanks to r.World’s reusable cup program, the Long Beach Convention & Entertainment Center has become a shining example of how sustainability can be seamlessly woven into the fabric of large-scale events,” said Robert Smit, general manager of the Long Beach Convention & Entertainment Center.

Los Angeles Convention Center Goes Even Greener

The Los Angeles Convention Center (LACC) has made yet another achievement in sustainability. Owned by the City of Los Angeles and managed by ASM Global, the venue earned certification as a Certified Green Business under the California Green Business Network. 

Backstory: Funded by grass-roots contributions from local government and utility partners, Certified Green Businesses are expected to exceed all current state environmental regulations and implement specific practices to reduce pollution, save water, conserve energy and protect human health. The network comprises local programs operated by counties and cities throughout California that are dedicated to promoting environmental sustainability and economic prosperity. 


Why it matters: During the LACC’s certification process, the organization rigorously assessed the facility’s operations, focusing on key areas, including energy efficiency, water conservation, waste reduction and pollution prevention, and after thorough evaluation and implementation of sustainable measures, the convention center was found to have met and exceeded the Network’s stringent criteria, according to LACC officials. 

What they are saying: “The entire process with LASAN (LA Sanitation Department) and USGBC-LA helped to identify potential areas of improvement to assist the Los Angeles Convention Center on the road to carbon neutrality,” said Kimberly Weedmark, LACC general manager. “It pointed out small changes that we can make immediately and gave us long term goals in all areas to aim for as we strive to achieve a zero-waste building in the city of Los Angeles.”

Raleigh Convention Center Expansion One Step Closer to Breaking Ground

In April, the Raleigh Convention Center (RCC) announced the completion of its expansion construction and design team via two additional partnerships.  

Why it matters: The expansion will grow RCC’s footprint by another city block, with sister venue Red Hat Amphitheater shifting slightly southward and an installation of pedestrian bridges. The expansion is slated to add 80,000 square feet of flexible space and 30 additional breakout rooms to the RCC, and to support its visitors, Omni Hotels & Resorts is set to open a 550-room hotel nearby in 2027.


Done deal: Clancy & Theys, Skanska, D.A. Everett Joint Venture acting as construction manager joins international architecture firm TVS and local partner RATIO Design to design and build the project, while the team of Cumming Group and their MWBE partner Cate Services will act as owner’s representative.

Looking ahead: Red Hat Amphitheater’s move is expected to be complete in 2026 and the RCC expansion in 2028, according to RCC officials. 

What they are saying: “Our vision for this expansion is to create a space that can be something for everyone – welcoming, accessible, smart, and convenient,” said Kerry Painter, executive manager of The Complex, Raleigh’s group of convention and entertainment venues that include the RCC, Red Hat Amphitheater, Martin Marietta Center for the Performing Arts and the Coastal Credit Union Music Park at Walnut Creek.

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