As Aluvision Continues to Expand in the U.S., Industry Veteran Robert Laarhoven Joins the Company as Corporate Strategy Advisor

November 2, 2023

Aluvision, a Belgium-based company that provides modular framing solutions for exhibits and events, has appointed Robert Laarhoven, an industry veteran with nearly 40 years of experience, as its corporate strategy advisor. His extensive industry background, including serving as president of beMatrix USA for eight years, will bring invaluable insights to Aluvision as it continues to expand its production and operations in the U.S. 

Co-owned by Ann Vancoillie and Dirk Deleu, the duo have worked tirelessly to cultivate a customer-oriented team as they expanded the company's physical footprint. Founded in 2003, Aluvision has experienced substantial global growth since investing in an additional production facility in the U.S. in 2013, when it opened near Atlanta. 

Recently, Aluvision tripled its production and warehousing capacity when it expanded its Georgia facility from 29,000 to 83,000 square feet. The U.S. facility now offers an expanded 6,000-sq.-ft. showroom, featuring the latest technology for customers and prospects to gain inspiration and witness Aluvision's solutions in action.

Aluvision is continuing its U.S. expansion with the upcoming grand opening of a new parts depot and showroom in Las Vegas to support customers participating in events in the area. The new facility is located about 25 minutes from the Las Vegas Strip, making it convenient for exhibitors to source parts immediately while in the city for trade shows and conventions. 

Back story

"Aluvision's level of innovation, quality and commitment to customer success is unique and unmatched," said Laarhoven, who served as president of Experiential Designers and Producers Association (EDPA), where he played a pivotal role in establishing the systems division of the association. "I am excited about working with Ann, Dirk and the management team on strategies to grow the company."

Vancoillie expressed her enthusiasm about this new collaboration, stating, "We are delighted to join forces with Robert. With shared passion and values, we look forward to joining our expertise to better serve our customers."

In his new advisory role, Laarhoven will champion the focus on the finishing touches that distinguish Aluvision.

Looking ahead

Aluvision booth in 2023

Aluvision’s innovative approach to trade show booths and event displays combines creativity, engineering expertise and manufacturing excellence to provide elegant, efficient, cost-effective and durable solutions. Aluvision employs more than 170 individuals and serves more than 3,500 partners worldwide. 

Aluvision, which became a member of UFI, The Global Association of the Exhibition Industry in June, will participate in these upcoming events:

  • Wonder Festival, Oct. 19-Nov. 5, Kortrijk, Belgium 
  • Heavent, Nov. 14-16, Paris
  • EDPA Access, Nov. 28-30, Bonita Springs, Fla.
  • LDI, Dec. 3-5, Las Vegas 
  • ISE, Jan 30-Feb 2, Barcelona
  • Confex, Feb. 28-29, London
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